A reputation cleanup punch list you can follow
Use this when your online footprint feels messy and you need an order of operations.
Fix the profiles people open first
Google Business Profile and your main niche review site. Hours, phone, categories and photos should match reality before you worry about page-two blogs.
Clear the review backlog
Reply to anything unanswered in the last year. Report only posts that appear to break a published rule. Keep a log.
Inventory name-search leftovers
Private window, your name or brand plus key modifiers. Sort URLs into removable, updatable and durable.
Only then plan suppression
Build real pages and citations that deserve to rank. Skip link schemes and fake article mills.
This guide is general information, not legal advice. Platform and search engine policies change; links go to each one’s own page.